5-Ways Effective Account Based Marketing Can Benefit Marketers - ABM
Setting up a profitable business is no easy task. One of the basic requirements to reach out to prospects would be to get pertinent B2B contact data.
But how does B2B contact data actually help business growth?
Most marketers fail to realize the importance of building comprehensive B2B contact data. Custom built contact lists when optimally utilized in your marketing campaign can fetch in-depth audience insights. What use are these insights then? These insights are of crucial importance to improve your marketing strategy and draw larger revenue.
But why build lists?
Organizing contact and company data into lists can help not only in easier analysis of the data but the reports generated are far more accurate and helpful to design an impactful marketing campaign.
So letâ€™s explore how these contact lists can help improve your marketing strategy and engage more prospects
1. Create Content to Capture Target Audience Interests Using B2B Contact Data
Is your current content strategy relevant enough to your prospectâ€™s interests? It is very important to develop content that can voice your business initiatives to your prospective customers so as to facilitate demand generation. Relevant content can be created utilizing the audience insights obtained from B2B contact data analysis.
According to a Survey, 56% of marketers believe that personalized content promotes higher engagement rates.
2. Segment Your Audience with Precise B2B Contact Data
While analyzing the click through rate and website traffic can give a fair idea about peopleâ€™s interests, it is highly time-consuming. The better option would be to use segmented contact lists so that you can create customized marketing content even before people visit your website or read your blog.
To design a personalized marketing experience for your prospects it would be necessary to segment them based on various criteria such as job titles, professions, social interests etc.
3. Enhance your Customer Service Interactions
Sometimes it becomes really difficult to solve customer issues and answer queries without understanding their exact interest areas. Detailed Contact lists can assist in improving customer support. To counter queries and complaints it is essential to have a good amount of contact information. Moreover, complete B2B contact data can help personalize messages and achieve higher response rate.
4. Email The Right Audience with Accurate Contact Lists
Irrelevant Emails can be a real nuisance to your prospects and can significantly affect your brand image.
But how can you send emails to stimulate specific prospect interest?
An organized list with complete contact information gives the essential details to maneuver your email marketing in the right direction. These details can help send targeted messages that promote quicker responses and conversions.
5. Multichannel your Marketing Efforts with Detailed B2B Contact Data
Capturing the market through multiple channels is very important for effective marketing. Contact lists provide extensive information including telephone numbers, email addresses, social media profile details etc which can serve the purpose of attracting a broader spectrum of prospective customers through these communication mediums.
In conclusion, building contact lists from accurate B2B contact data will not only aid in holding your prospect interests longer but also boost your profits significantly.
About the Author
Blogger, Content Developer & Editor. Emily is a Content Marketing Professional and is an integral part of DataCaptive since its inception. Apart from writing, reading fiction and thriller novels are her major interests.
Submitted on: 2017-08-29 03:38:39