In marketing success how web design matters
Today website is the first point of contact with your service or product and making a good first impression is important for the success of business. Itâ€™s a proven fact that approximately 70 percent of people will have a judgment of a company based on the companyâ€™s website. The customers will always choose to do a business with a company who has an attractive and better web design.
If your audience is tree-huggers, they aren't going to respond to a slick, corporate site. It's like wearing a suit to an interview for a pool-guy position - the image doesn't fit the purpose.
Put yourself in the userâ€™s shoes. What are their likes? Dislikes? What type of language do they use? How old are they? What is their demographic? Are they web-savvy? Can they read small fonts? Write down as many characteristics as you can in order to build up a profile of your user base.
When you first visit a competitor site targeting your audience, what attracts to you to it, and what annoys you? Why? What are your expectations?
Your site must reflect the values, needs and desires of your target audience.
Reasons to make sure that website is well written:
1. SEO: Is suppose there are two websites that has the same keyword and are similar as far as SEO is concerned then Google will rank the site that has a better markup. Thus we can say that if the coding of your website is bad then Google wonâ€™t take the business seriously.
2. Accessibility: Having a good website means that anyone can access you website. People having older versions or browser can also go through the website properly. Having an attractive website is important but making sure that the website is accessible by all is also equally important.
The application for web design
A websiteâ€™s design often provides the first impression customers have of a company. If the design is outdated, disorganized, cluttered, or uses unappealing colors, it creates a poor first impression.
If youâ€™re about to build a site or if youâ€™re considering a redesign of a current one, itâ€™s not necessary for your website to be the most beautiful site online, but it does need to look good. It needs to convey quality and professionalism with an organized, uncluttered layout, good use of appealing colors, and text blocks that are easy to read.
These studies show that itâ€™s worthwhile to invest in a good web design because in the end, customer perception is what really matters.
Making sure that our online homes with affordable web hosting services are suitably upgraded, given a face-lift every so often, and equipped with all the technical, aesthetic and functional elements makes a visit to these online abodes an enjoyable experience for our target audience. This is one of the best recipes for our online success. With flexibility, generosity and the aid of the best in the business, we can make it happen.
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Submitted on: 2015-09-21 23:17:05