Why Social Media is so important to your business
Social Media certainly has its pros and cons. If used correctly, the likes of Twitter, Facebook and LinkedIn can connect you directly to your customers and enable you to regularly engage with them, using a number of FREE tools.
However, it's important to remember the consumer holds all the power. They are the ones who decide what they want to see and who they choose to interact with. You also run the risk of your failures and mistakes being displayed and discussed in front of the whole world.
Nevertheless, it's certainly a risk worth taking. Social Media is simply a digital version of word of mouth, and how many times have you heard that “word of mouth is the best form of advertising”. Social Media is continually changing the behaviour and decision making of consumers so business owners need to embrace the changing marketplace rather than shy away from it.
Another benefit of using Social Media is that it appeals to a younger demographic. Whilst there are still plenty of the 65+ generation active on Social Media, business owners need to appreciate that this is a great way to influence the younger generation through a media channel they understand and trust.
In recent years, businesses have realised the power of social media and understand the impact it can have on their business. Social Media can bring you more traffic, more conversions and therefore, more customers! So what are you waiting for?
About the Author
As a multi-service organisation, Green Duck in Bury St Edmunds are able to offer clients a whole host of business solutions from offices based in Suffolk. IT services include a variety of IT support packages, connectivity and cloud facilities. Digital services range from responsive CMS websites and mobile apps, though to e-commerce and bespoke software. Finally, an extensive selection of training courses mean that theyare able to offer businesses complete on and off-site training and development
www.greenduck.co.uk
Submitted on: 2014-12-15 01:13:33