These days, it isn't enough to have a website for your business - your digital storefront extends to social media marketing sites like Facebook, LinkedIn and Twitter, and it's time to start capitalizing on it. If your company still doesn't have a Twitter account/ LinkedIn Company page or a Facebook fan page, it's time to get with the program and bring yourself up to speed (or risk falling behind your competition). Facebook With Facebook having 1.39 billion monthly active users worldwide, it is clear that most of your target audience are present on Facebook platform, you can target your audience by running Facebook Page promotion ads by selecting their interests, location, Age and target friends of people who have already interested in your brand or product. Twitter Twitter has 284 million active monthly users tweeting around 500 million tweets a day gives your brand a complete awareness and reviews to your products and share them with their followers, Mentioning brand ambassador/celebrities in the tweets with hashtags of your product/service and brand name would help in the post going viral to wider audience who are following your brand ambassador/celebrities. LinkedIn Over 332 million people use LinkedIn for their Professional use from 200 countries and territories. 40% of the users login to Login to LinkedIn on a daily basis. On an average a user spends 17 minutes on LinkedIn. CEO's on an average have 930 connections. Over 39 million are students and recent graduates use LinkedIn . 28 million users are from India. 41% of millionaires use LinkedIn. 76.9% of users use LinkedIn for Researching people and companies and 37.6% use to build new relationships with prospect customers. Based on the stats LinkedIn is great for Talent acquistions and build connections with Prospects.