Tim Millinder predicts more growth for UK's Marathon Leisure
Marine Distribution at Marathon Leisure: "The other thing that differentiates us is our philosophy on marketing," states Tim Millinder. "From my perspective, it's our job to create distribution, and it's the manufacturer's job to create pull-through with advertising." Tim Millinder asserts that customers are interested in the supplier brand, not the Marathon brand and suggests that manufacturers need to allocate marketing dollars to build their own brand in export markets. "We want manufacMore...